The Marketplace Where the Food Industry Goes to Buy and Sell Smarter

Simple is the only integrated, easy-to-use online platform designed to make Restaurateurs, Distributors and Manufacturers more money and more profit.
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Listen to Mike Rowe and Simple Founder & CEO Dan McMurtrie talk about baseball, Mr. Miyagi and the plan to save the restaurant industry. Listen Now
Chefs and Owners

Save Thousands of Hours.  Boost Profitability.

With Simple’s easy-to-use platform, you’ll digitize ordering and buying like you never thought possible.

“Simple has changed the way I approach the purchasing and ordering process for my company”.

Michael Mina Founder, Mina Group
Distributor Sales Teams

Sell Smarter

Simple makes the selling process for Distributor sales teams so much more effective and profitable. You’ll never want to sell the old way again.

Market Directly to Restaurants While Strengthening Your Distributor Relationships

There is no better way to influence purchase decisions to thousands of customers than with Simple.
Buy Smarter. Sell Smarter.
Join thousands of businesses already saving time and money using Simple.
Unique Products
Annualized Restaurant
Purchase Volume
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